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The MEDIBUS study offers a comprehensive snapshot of Romania’s private healthcare services market, reflecting the attitudes and behaviors of adults living in major urban centers. It explores key dimensions such as the usage and future intent to use private medical services, awareness and perception of leading healthcare networks, the role of employer-sponsored health benefits, as well as emerging market trends.

The report also delivers in-depth insights at both national and regional levels, including dedicated analyses for Bucharest and the four main regions (Central, Eastern, Southern and Western Romania), along with an estimate of total market value. This makes it a practical resource for strategic positioning and identifying growth opportunities.

As a syndicated study, the findings are available in a cost-efficient format.

Comprehensive methodological information is available in the accompanying document. Please feel free to contact us for the latest report: maria.parocescu@isracenter.com, ioana.davitoiu@isracenter.com.

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