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Market research has one purpose: to help clients make better business decisions.

Our experience helps us provide specialized solutions for many consumer markets. We are able to understand your needs and support your efforts in becoming the best in your sector.

We support every step of business development by offering tailored solutions to each marketing situation that you may encounter on your way.

Our main abilities are:

  • Partnerships with market leaders and an extensive understanding of diverse markets (FMCG, tobacco, durable goods etc.)
  • Expertise in varied product categories for top brands on the market
  • Wide range of studies for each specific situation (e.g., from concept to post-launch monitoring)
  • Constantly updated knowledge and trend monitoring
  • Expert researchers with a variety of backgrounds (anthropology, marketing, communication, statistics) contributing to complex and insightful analyses
ISRA has a vast experience in consumer market research sectors. Please see below some of them:
  • Alcoholic and non-alcoholic drinks (beer, wine, whisky, brandy, juice, still and sparkling water)
  • Tobacco
  • Sweets
  • Salty snacks
  • Bread
  • Cold cuts
  • Dairy
  • Chocolate
  • Coffee
  • Spices
  • Ice-cream
  • Cosmetics & personal care products
  • Detergents
  • Toilet paper
  • Diapers, etc.

We provide the following types of studies:

  • Concept testing
  • Product testing
  • Pack testing
  • Brand positioning
  • Shopper behavior
  • U&A
  • Market segmentation