How do Romanian shoppers perceive price promotions?
In today’s highly competitive retail environment, price promotions are everywhere – and many of them are substantial. But do shoppers really trust the discounts they see on the shelf?
In a recent study conducted by ISRA in partnership with Revista Piața, we explored Romanian urban shoppers’ trust in temporary price reductions (TPR). The story of Romanians and promotions is long and complex – and like any long story, it’s easier to understand when told in episodes. That’s why our study findings are shared in a multi-chapter series. The findings presented in 1st episode reveal a complex mix of pragmatism and scepticism:
🔍 Nearly half of Romanian shoppers (47%) trust that price promotions reflect a real discount.
🔍 However, 23% doubt the authenticity of these discounts, while 30% remain uncertain.
🔍 Younger consumers (18-27) and lower-income households show higher levels of trust, whereas older consumers and high-income groups are more sceptical.
🔍 When asked who supports the financial effort behind the discount, most shoppers (56%) believe it is shared between retailers and producers, while 35% attribute it to one side only – which is clearly incorrect.
🔍 Surprisingly, just 9% of shoppers believe promotions are meant to help consumers; far more (12%) suspect they are intended to mislead.
👉 Episode 1 is now available. Read the full article here