ISRA is a full-service market research agency based in Bucharest, Romania.
We connect PEOPLE, BRANDS and MARKETS through reliable research, endorsing clients in taking the best next steps on their path to growth.
For over 20 years, ISRA has been one of the leading marketing research companies in Romania due to its thorough understanding of the market and its expertise in multiple industries.
We are committed to full-scale research solutions, using advanced methodologies tailored to our clients’ business needs.
PDF Presentation: ISRA Snapshot 2023
ISRA Qual & Quant methodologies
ISRA Qualitative signature consists of an expanded and constantly refreshed research toolkit for a thoughtful and genuine understanding of how people really think and feel about brands or companies.
Our authentic curiosity, empathy and ample expertise help us bring to light consumer-centric insights for further tactical and strategic decisions.
In Quantitative research projects, we are devoted to the smart translation of key research outcomes into business solutions, while maintaining a close connection with our clients and their business challenges over time.
We use face-to-face and digital approaches in our qualitative and quantitative projects, offering data quality, in-depth analysis and precision in an optimal timeframe.
Having a dedicated recruitment team for each department leads to accurate information and results.
Choose a word and get a glimpse of our research senses
Memberships and Affiliations:
IRIS Network | ESOMAR | SORMA
Since 2010, ISRA has exclusive membership of IRIS Network, one of the world’s largest association of independent market research agencies.
With (37) offices around the world the network enables researchers to perform better global research into international markets.