Consumer I:
A challenge of immersing clients in consumers’ lives to create a genuine dialogue, understanding and relationship (role play workshop)
Brand Purpose:
There is power only in a brand identity that engages the client team and consumers equally (interviews with employees and consumers, and co-creation workshops).
Human Brand:
Redefine loyalty measurement by giving feeling its deserved place in defining the brand-customer relationship.
WorldCafe:
Co-Creation Workshop to engage company departments in a dialogue with actionable collective outputs
Insights Activator:
A workshop approach to build up to big ideas from scattered business and research observations.
Brand Assets:
Improving brand by acting on the 4 pillars: linkage, uniqueness, alignment, and sentiment.
