Case Study

Business objective:
How to approach the new generation. What are their values and aspirations?
Category:
FMCG
Our method:
It challenges us to engage creatively with consumers and our knowledge about them.
It also helps avoid our biases and the assumptions that limit the way we imagine consumers.
Results:
Consumers are passionate and invested people, dedicating their time and money into developing themselves.
Stand out through details, not flashiness.
Strategy suggestion:
Should focus on authenticity, create passion-based communities with like-minded people to engage them.