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Consumer I

Case Study

Business objective:

How to approach the new generation. What are their values and aspirations?



Our method:

It challenges us to engage creatively with consumers and our knowledge about them.

It also helps avoid our biases and the assumptions that limit the way we imagine consumers.


Consumers are passionate and invested people, dedicating their time and money into developing themselves.

Stand out through details, not flashiness.

Strategy suggestion:

Should focus on authenticity, create passion-based communities with like-minded people to engage them.