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Consumer I

Case Study

Business objective:

How to approach the new generation. What are their values and aspirations?

Category:

FMCG

Our method:

It challenges us to engage creatively with consumers and our knowledge about them.

It also helps avoid our biases and the assumptions that limit the way we imagine consumers.

Results:

Consumers are passionate and invested people, dedicating their time and money into developing themselves.

Stand out through details, not flashiness.

Strategy suggestion:

Should focus on authenticity, create passion-based communities with like-minded people to engage them.