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Our long-lasting history on the market enabled us to gain an extensive knowledge not only of the FMCG market, but also of the services sector.

Given our understanding of the particularities and the challenges of an increasingly dynamic service market, we constantly work to improve our tools and solutions, in order to deliver the most efficient business solutions to our clients.

Our main abilities are:

  • B2C & B2B studies on various service sectors
  • Experience with emerging industries
  • Trend revealing and future positioning in a fast-paced, competitive market
ISRA has a vast experience in researching various sectors of the service market. Please see below
  • Telecom (landline and mobile)
  • Banking (savings/investments plans, debit & credit cards)
  • Insurance services
  • Utilities
  • Fuel & energy
  • Agriculture
  • Retail shopping
  • Gambling
  • Entertainment (TTV & streaming platforms)

We provide the following types of studies:

  • Concept testing
  • Customer support assessment
  • Smartphone app and online tool testing
  • Satisfaction surveys
  • Services portfolio extension possibilities
  • Brand image analysis
  • Market segmentation