Brand communication

Conjoint:

Market simulators allow to define realistic competitive contexts and better discriminate the impact of each feature

Bulletin Boards:

Interactive online forums, long term and in-depth interaction, visual co-creation

MaxDiff:

Measure preference/importance for a list of items, free from scale use bias and forces trade-offs of items

Synesthesia:

Advanced product test borrowing from “sommelier” traditions.

MetaWall:

Grow your positioning concepts towards more authenticity and differentiation.

Medical Mind:

A combination between perception questionnaires and patient diaries filled-in by physicians (based on active patient cases)