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Medical Mind

Case Study

Business objective:

Identify physicians’ prescribing habits and disease management in order to reveal brand positioning in terms of image, preference and equity, and identify any unmet needs.


RX medicines

Our method:

Mixing perception questionnaires and patient diaries filled-in by physicians (based on active patient cases) ensures an overall image of physicians’ daily practice and a more in-depth analysis of real-life treatment patterns.


Physicians’ treatment and prescribing habits are influenced by several components (efficacy and therapeutic benefits, emotional benefits and personal experience, company support and promotion etc.), each having a different impact on brand preference.

Strategy suggestion:

Should focus on creating partnerships with physicians by offering access to scientific information, support programs for patients, effective and innovative treatment options etc.