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Our Solutions

Customer Journey:

Retrace the decision-making process and discover the moments of truth in consumer-brand interactions through storytelling and ethnography.

On Spot Shopper:

Spontaneous reactions and fresh, unbiased comments for more accuracy in evaluating shopping decisions: observation, on-the spot recruitment and interviews

Eye Tracker & Exit Interviews:

Stay close to the moment of purchase to eliminate post-rationalizations and measure true and spontaneous shopping processes.

Predictive Labs (FGDs):

Inspired by Behavioral Economics, the Predictive Approach aims to exclude the personal biases that usually get mingled in group evaluations.


Engage semiotics to find the next opportunities in design (mobile app, co-creation labs)

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The Customer Journey
The Customer Journey
Marketing Mixer
Marketing Mixer