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Co-creation

Our Solutions

Customer Journey:

Retrace the decision-making process and discover the moments of truth in consumer-brand interactions through storytelling and ethnography.

On Spot Shopper:

Spontaneous reactions and fresh, unbiased comments for more accuracy in evaluating shopping decisions: observation, on-the spot recruitment and interviews

Eye Tracker & Exit Interviews:

Stay close to the moment of purchase to eliminate post-rationalizations and measure true and spontaneous shopping processes.

Predictive Labs (FGDs):

Inspired by Behavioral Economics, the Predictive Approach aims to exclude the personal biases that usually get mingled in group evaluations.

Iconography:

Engage semiotics to find the next opportunities in design (mobile app, co-creation labs)

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The Customer Journey
The Customer Journey
Marketing Mixer
Marketing Mixer