Our Solutions
Customer Journey:
Retrace the decision-making process and discover the moments of truth in consumer-brand interactions through storytelling and ethnography.
On Spot Shopper:
Spontaneous reactions and fresh, unbiased comments for more accuracy in evaluating shopping decisions: observation, on-the spot recruitment and interviews
Eye Tracker & Exit Interviews:
Stay close to the moment of purchase to eliminate post-rationalizations and measure true and spontaneous shopping processes.
Predictive Labs (FGDs):
Inspired by Behavioral Economics, the Predictive Approach aims to exclude the personal biases that usually get mingled in group evaluations.
Iconography:
Engage semiotics to find the next opportunities in design (mobile app, co-creation labs)
Let’s check: