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Bulletin Boards

Case Study

Business objective:

Discovering the reasons behind fluctuations in engagement with the TV channel, by assessing the brand image and examining repositioning opportunities based on targets’ feedback.


Media (Live TV channel and on-demand video subscription)

Our method:

With the help of online tools – Bulletin Board, we were able to be present in real time without excessive intrusion in the consumers’ TV usage habits, by analyzing their daily interactions with the TV channel.


The brand generates high emotional engagement, but is polarizing in terms of identification, as it promotes controversial values.

Strategy suggestion:

The tabloid/gossipy elements of the brand need not be discarded. Build on established authentic, warm values and add some exploratory and energetic ingredients.