Case Study
Business objective:
Restructure market position, reshape defining values and mission, as well as the brand portfolio. Discover the brand strategic pillars.
Category:
FMCG (snacks)
Our method:
Explore the brand image within various product categories; delimit brand image impact on consumption KPIs.
Picture the brand as consumers see it and expect it to be.
Results:
The brand has a consistently positive and coherent image, when assessing its portfolio. The brand universe is rich and full of positive emotional and rational associations.
Strategy suggestion:
Future positioning should capitalize on its nurturing, caring and innovative sides, as expected by consumers. The brand should mix simplicity and hominess with a twist of creativity.