Trends & their Local Expression l 2023
Today’s consumer is inevitably affected by the aftermath of the pandemic and the situation of uncertainty and turbulence worldwide.
A consumer who, on the one hand, is destabilized and confused, looking for new points of reference, but at the same time re-acting and trying to build a new normal and projecting into the future.
In this context, new trends emerged: Traditional reinterpreted, Mindful Shopping, Nesting, Care for others, Body as a temple, Digitalization.
Our trends report combines different sources of information (desk research, ISRA in-house qualitative & quantitative studies, IRIS know-how) to paint an insightful snapshot of 6 mega-trends of 2023 and their local expression.
PDF Report : ISRA Trends & their Local Expression 2023