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Brand Assets

Case Study

Business objective:

How can televisions remain relevant and keep a fair share of engaged customers?


Media (TV channels)

Our method:

We used a motivational model to provide a set of tools allowing us to build a strategy fit to address various needs.


TV is the main content consumption device at home; however, tablets and smartphones are becoming the preferred screen accompaniment. They are stirring individual imagination, pushing traditional media boundaries and allowing consumers to take on a creative role.

Strategy suggestion:

There are contexts where people are less likely to seek an active role as content creators; when they are not individualistic, but expect certainty, security, acceptance and belonging. Established media can take advantage of this opportunity.