Case Study
Business objective:
How can televisions remain relevant and keep a fair share of engaged customers?
Category:
Media (TV channels)
Our method:
We used a motivational model to provide a set of tools allowing us to build a strategy fit to address various needs.
Results:
TV is the main content consumption device at home; however, tablets and smartphones are becoming the preferred screen accompaniment. They are stirring individual imagination, pushing traditional media boundaries and allowing consumers to take on a creative role.
Strategy suggestion:
There are contexts where people are less likely to seek an active role as content creators; when they are not individualistic, but expect certainty, security, acceptance and belonging. Established media can take advantage of this opportunity.