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Global Eating, Drinking & Sustainability Survey

IRIS Multi-Country Study

This study details the findings of a multi-country market research study, aimed to understand current
eating and drinking trends around the world. The project aimed to understand:

  • the impact of COVID-19 on eating & drinking habits
  • if and how sustainability plays a role in deciding what to purchase

Overall, 23 countries took part in this study, with all fieldwork undertaken online between 12th July and 20th October, 2021.

A nationally representative sample of adults was interviewed in each country.