IRIS Multi-Country Study
This study details the findings of a multi-country market research study, aimed to understand current
eating and drinking trends around the world. The project aimed to understand:
- the impact of COVID-19 on eating & drinking habits
- if and how sustainability plays a role in deciding what to purchase
Overall, 23 countries took part in this study, with all fieldwork undertaken online between 12th July and 20th October, 2021.
A nationally representative sample of adults was interviewed in each country.