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Private Label Study l 2022

Are private label sales here to stay?

  • The results show Romanian consumers have already tried a vast range of private label goods, and are also open to using and consuming many such products in the future. The satisfaction with these products (may it be mainly of financial nature or not) is very high. It is true that – at least for the moment – these products do not cover hedonistic/ emotional needs. However, the current year has moved such choosing criteria in a secondary focus, with more and more consumers looking for budget friendly strategies, and private labels appear to be quite a great tactical move.

Research Article: ISRA Quant Research Report – The Adoption of Private Labels (Nov 2022)