The Dreams and Aspirations of Romanian Consumers
Despite the times characterized by many uncertainties and worries, 62% of Romanians are positioned in the direction of the common dream and believe that the solution lies within the country. Consumers’ highest aspirations relate to safety, health, economic prosperity and environmental care. But an analysis of the fears reveals that the same factors also generate the greatest amount of concern.
Bridging the gap between reality and the dreams of the Romanians is possible by supporting each and every Romanian in fulfilling their aspirations regarding the safety of the products they buy and consume.
Half of Romanians believe that it is not too late to take action to limit serious consequences of climate change. Consecutively, half of consumers would not hesitate to choose the products of a company that guides its activity towards the use of environmentally friendly materials, limiting waste and emissions.
The report enables the understanding of the Romanian consumer compared to citizens of other countries, and collecting data at 3 different points in time gives insight into both the shifts and the landmarks that remain fixed.
This presentation is prepared by ISRA based on data gathered by ISRA in Romania and by IRIS Network partners in other countries and was presented at ESOMAR Connect Bucharest 2024, 10th edition: People and Research: Finding the Meaning
PDF Presentation: The Dreams and Aspirations of Romanian Consumers | Nov 2024